What Are the Things Needed to Create Your Own Website?
When you first think about creating your own website, the number of things you need to do can seem more than a little overwhelming, and if you’re going it alone, it can be a daunting prospect. To begin with there’s writing your HTML and CSS code, testing, domain and hosting to be bought, files to be uploaded, SEO, analytics and validation, plus a whole lot more. Choosing to work with an experienced digital marketing agency is one of the quickest and cost-efficient ways to get a website up and running, but for those of you wanting to create your own website, the following tips and guidance should help you along:
The basic language of every website – HTML and CSS
Requiring both to make an effective website, HTML and CSS are essential and basic elements of every website, and having one without the other, can have disastrous consequences: HTML without CSS will not look attractive, and can also make it appear as if there’s a big problem with your site.
In comparison to other coding languages, both HTML and CSS are easy to learn, and there are numerous online tools for helping to understand them better.
For writing HTML and CSS code, you’ll need a text editor; a special program designed for code writing instead of processing words in the manner of Microsoft Word. To discover more about text editors, seek advice from a web design or digital marketing specialist.
Some sites require website scripting
Website scripting helps to transform a static site into a dynamic one, and depending on what type of site you’re creating, you might need this as well as HTML and CSS code.
Even if your website doesn’t necessarily need scripting (and you can check with a qualified web designer), it will doubtless benefit from it; some common examples of scripting are:
- Contact forms
- Controls and buttons that are interactive
- Website databases
- Content that’s shared between different web pages
Ensure that your website works well for all web browsers
HTML and CSS is rendered in different ways by each web browser, and if yours doesn’t function properly and display well in each one, you could face some big problems. The most popular web browsers are Google Chrome, Windows Internet Explorer, Mozilla Firefox, Apple Safari and Opera, and some are slower at supporting new HTML and CSS than others.
Hosting and domain
A service that hosts your website files on a server, such as HTML, CSS, images and scripts to name but a few, web hosting ensures that anyone can access your site, while a domain name is your websites address. With many companies selling domains and hosting online, you should take the time to conduct some thorough research before making your choice. Some popular choices are GoDaddy, WordPress and HostGator to name but a few.
Using FTP – File Transfer Protocol
When you upload files to the internet, you’re simply transferring your web files from your computer to your hosting server, and there are programs available to help you do this without logging into your hosting account, such as FileZilla.
For more detailed advice and guidance about the protocols surrounding the transfer of files, reach out to an experienced web designer for help.
Analytics software – do you need it?
While not compulsory, analytics software can be extremely useful for tracking visitor patterns and activity on your website, and lets you see the following things:
- Exactly how many visitors there are to your site
- What pages they’re looking at
- The length of time they remain on your site
- What sites visitors were using before coming to yours
The most popular tool for checking all of the above information is Google Analytics, and while other tools are out there, this one probably gives you everything you need, and is the most reliable.
Search Engine Optimization – SEO, do you need it?
As with analytics software, you don’t necessarily need it when creating a website, but it can be hugely beneficial. SEO refers to the use of certain strategies to help increase search engine traffic to a site, and the best way of getting the most out of it, is to engage with a professional SEO consultant or digital marketing agency. The experts will know how to identify search engine keywords related to your website and seamlessly include them in your content to generate more traffic. There are many tactics and methods involved, and your chosen SEO specialist will use the ones that are proven to boost traffic and which will work most effectively for your target audience.
Validation – should you do it?
Another thing that isn’t essential but which could prove beneficial for your website, is validation. Enabling you to check if your website code meets the W3C standards, if you’re found to be in violation, you can simply correct the issue with the help of a professional web designer, and move on. With free tools online that you can run your HTML and CSS code through, the process is simple and worth doing.
Remember that this is the short version of everything you’ll need to create your own website, and while it covers the basics, there are many more elements that play an important role. To ensure that you create a website that ticks all the relevant boxes and is a success with users, you’d be strongly advised to seek help from an experienced web agency with a team of digital marketers and web designers Toronto onboard to create a stunning, engaging and slick website that will propel your business forward, not leave it lagging behind its competitors.